Privacy Policy

This Privacy Policy explains what information Tank, Inc. d/b/a Angel Fire Ski & Ride ("Angel Fire Ski & Ride," "we," "us," or "our") collects through angelfireskiandride.com (the "Site"), how we use it, and the choices you have. It works alongside our Terms of Service. Information you give us in person at our shops, including payment at pickup, is handled by our in-store systems and the rental agreement you sign there.

The short version

• We collect what you type into our forms, how and on what kind of device you booked, and analytics that never include your name or contact details.
• We use it to get your gear ready, answer you, and run the shops.
• We don't sell or rent your personal information, and we don't run ad-tracking cookies.
• We never take payment on the Site. The card you keep on file with a reservation goes straight to Square, our payment processor; we never see your full card number.

1. Information you give us

Reservations

Your name, email, phone number, pickup shop, pickup and rental dates, party size, and any notes. For each renter: name, age, gender, height, weight, US shoe size, ski or snowboard and stance, ability level, package, and helmet choice and size. Sizing details are used to choose equipment and set ski bindings.

We also note how each reservation was made: on the Site, or through an AI assistant (and which one, such as ChatGPT or Claude). For reservations made on the Site, we store the type of device you used (mobile, tablet, or desktop), your browser (such as Safari or Chrome), and your browser's user agent, a short technical description your browser sends with every request. We use this to run and improve booking.

To confirm a reservation, you also add a card in a secure field provided by Square. Square collects the card number, expiration date, security code, and ZIP code directly and saves the card on your customer profile. We receive only a reference to the card, its brand, and its last four digits. Nothing is charged online.

If you ask an AI assistant (such as ChatGPT or Claude) to reserve for you, it sends us the same reservation details. Your use of the assistant is covered by its provider's privacy policy. You add your card on our site through a secure link, never in the chat.

Contact form

Your name, email, phone number (optional), and message.

Mailing list

Your email address.

Delivery waitlist

Your email address and, if you choose to share them, where you'd be staying and the month you usually visit.

Job applications

The position, your name, email, phone number, season availability, interest in employee housing, your note to us, and a resume if you attach one.

Texts, calls, and emails

If you call, text, or email a shop, we receive your phone number or email address and whatever you send us.

2. Information collected automatically

• Analytics. We use Seline, PostHog, Google Analytics, and Vercel Web Analytics to count page views, see which pages and links are used, and track whether forms are submitted successfully. PostHog and Google Analytics use first-party cookies or local storage to recognize return visits; Seline and Vercel Web Analytics work without cookies. We don't use these tools for advertising, and they don't identify you by name.
• Reservation analytics. When you make a reservation, the events we send to Seline, PostHog, and Google Analytics include booking details: the shop, your pickup option and number of rental days, how many people, skiers, and snowboarders, any promo code and the partner it came from, and the estimated rental value. PostHog also receives your reservation code, the number of helmets, how the reservation was made, and your device type and browser, and links the event to the anonymous ID it uses for your browser so we can see which visits lead to reservations. These events never include names, email addresses, phone numbers, sizing details, notes, or card details.
• Performance. Vercel Speed Insights measures page load speed so we can keep the Site fast.
• Spam protection. Our contact and job application forms use Cloudflare Turnstile, which looks at browser and device signals to tell people from bots.
• Server logs. Our hosting provider records standard technical data such as IP address, browser type, and the pages requested, for security and troubleshooting.
• Saved reservation progress. The reservation form saves your progress in your browser's local storage so you don't lose it if you leave the page. It stays on your device and is cleared when you submit or choose "Start over."

3. How we use information

• Size, stage, and hold rental gear for your reservation
• Confirm reservations and contact you about pickup, changes, or questions
• Reply to messages and review job applications
• Send mailing list updates if you signed up
• Tell you when gear delivery is available if you joined the delivery waitlist, and plan where and when to offer it
• Understand how the Site is used and improve it
• Prevent spam, fraud, and abuse, and keep the Site secure
• Meet legal, tax, and accounting obligations

4. How we share information

We don't sell or rent personal information, and we don't share it for others' marketing. We share it only:

• With service providers who run the Site for us: Vercel (hosting, analytics, and mailing list storage), Supabase (reservation and delivery waitlist database), Square (our point-of-sale system and payment processor, which keeps your name, email, phone number, billing ZIP code, and the card you keep on file on a customer profile so we can match your reservation at pickup), Quo (our phone and text system, which saves your name, email, and phone number as a contact so we know who's calling or texting), Resend (sending emails), Seline, PostHog, and Google (analytics), and Cloudflare (spam protection). They may use the information only to provide their services to us.
• Within Angel Fire Ski & Ride, with staff at the shop handling your reservation or request.
• When required by law or to protect the rights, safety, or property of our customers, staff, or business.
• If the business is sold or reorganized, as part of that transaction, subject to this policy.

5. Text messages

Both shops accept calls and texts. If you text us, or give us your mobile number with a reservation, we may text you about that request, such as a pickup reminder. We don't send marketing texts without your separate consent. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help.

We do not sell, rent, or share mobile numbers or text messaging opt-in consent with third parties or affiliates for their marketing purposes.

6. How long we keep information

We keep reservation records for as long as needed to serve you and meet business, tax, and legal requirements. We keep mailing list addresses until you unsubscribe, and delivery waitlist entries until you ask us to remove them. Messages and job applications are kept as long as they're useful for the request or hiring season they relate to, then deleted.

7. Security

Information is sent to the Site over encrypted connections (HTTPS), and reservation data is stored in a database that is not publicly accessible. No system is perfectly secure, but we limit access to the people and providers who need it.

8. Children

The Site is meant for adults planning trips. We don't knowingly collect personal information directly from children under 13. Parents and guardians may provide a child's name and sizing details when reserving gear for them; we use that information only for the rental. If you believe a child has sent us information directly, contact us and we'll delete it.

9. Your choices

• Access, correct, or delete. Ask us to see, fix, or delete the personal information we hold about you. We may keep some records when the law requires it.
• Mailing list. Use the unsubscribe link in any list email, or contact us to be removed.
• Texts. Reply STOP to any text from us.
• Browser controls. You can clear local storage or block scripts in your browser. The Site does not respond to "Do Not Track" signals, since we don't track you across other sites.

10. Changes to this policy

We'll update this page if our practices change. The "Last updated" date at the top shows when it last changed.

11. Contact us

For privacy questions or requests, send us a note, call or text (575) 216-8148, or write to: